@font-face{font-family:Inter;src:url('fonts/inter-regular.ttf') format('truetype');font-style:normal;font-weight:400;font-display:swap}
@font-face{font-family:Inter;src:url('fonts/inter-semibold.ttf') format('truetype');font-style:normal;font-weight:600;font-display:swap}
@font-face{font-family:Inter;src:url('fonts/inter-extrabold.ttf') format('truetype');font-style:normal;font-weight:800;font-display:swap}
:root{--paper:#f5f1e8;--ink:#171714;--muted:#625e57;--line:#cfc9be;--accent:#e64627;--action:#c9361d;--white:#fff;--panel:#f2f2f2;--radius:12px;--gutter:clamp(22px,3.3vw,64px);--section:clamp(64px,7.2vw,112px);color-scheme:light;scroll-behavior:smooth;scroll-padding-top:24px;scrollbar-color:#9b9386 var(--paper)}
*{box-sizing:border-box}body{margin:0;background:var(--paper);color:var(--ink);font-family:Inter,Arial,sans-serif;font-size:17px;line-height:1.55;-webkit-font-smoothing:antialiased}button,a{-webkit-tap-highlight-color:transparent}button{font:inherit;color:inherit;cursor:pointer}a{color:inherit;text-underline-offset:5px;text-decoration-thickness:1px}a:hover{text-decoration-color:var(--action)}button:disabled{opacity:.5;cursor:not-allowed}a:focus-visible,button:focus-visible,summary:focus-visible,[tabindex="0"]:focus-visible{outline:3px solid var(--action);outline-offset:5px}::selection{background:var(--ink);color:var(--paper)}h1,h2,h3,p{margin:0}h1,h2,h3{line-height:1.06;letter-spacing:-.035em;text-wrap:balance;font-weight:800}h2{font-size:clamp(36px,4.3vw,68px)}h3{font-size:24px}p{max-width:72ch}img{display:block;max-width:100%;height:auto}button{border:0;background:none}button[hidden],[hidden]{display:none!important}.wrap{width:100%;max-width:1728px;margin-inline:auto;padding-inline:var(--gutter)}.section{padding-block:var(--section)}.accent{color:var(--accent)}.icon{display:inline-block;width:24px;height:24px;flex:none;fill:none;stroke:currentColor;stroke-width:1.6;stroke-linecap:round;stroke-linejoin:round;vertical-align:middle}.icon-definitions{position:absolute;width:0;height:0;overflow:hidden}.skip-link{position:fixed;top:12px;left:12px;padding:12px 20px;background:var(--ink);color:var(--paper);z-index:100;transform:translateY(-180%)}.skip-link:focus{transform:translateY(0)}
.site-header{height:80px;display:flex;align-items:center;justify-content:space-between;gap:30px;position:relative}.site-header:after{content:"";position:absolute;bottom:0;left:var(--gutter);right:var(--gutter);height:1px;background:var(--line)}.wordmark{font-size:36px;font-weight:800;letter-spacing:-.04em;text-decoration:none;display:inline-flex;align-items:center;line-height:1;gap:5px;white-space:nowrap}.brand-arrow{width:31px;height:31px;color:var(--accent);stroke-width:2.2}.desktop-nav{display:flex;align-items:center;gap:50px;margin-left:auto;margin-right:clamp(25px,8vw,125px)}.desktop-nav a{text-decoration:none;font-size:16px}.desktop-nav a:hover{text-decoration:underline}.button{display:inline-flex;justify-content:space-between;align-items:center;gap:22px;min-height:60px;padding:16px 25px;border-radius:6px;text-decoration:none;font-size:18px;font-weight:600;line-height:1.3;transition:background-color .18s,color .18s}.button .icon{width:25px;height:25px}.button-outline{border:1px solid var(--ink);min-height:50px;padding:12px 20px}.button-outline:hover{background:var(--ink);color:var(--paper)}.button-primary{background:var(--action);color:var(--white)}.button-primary:hover{background:#a72a15}.button-light{background:var(--paper);color:var(--ink)}.button-light:hover{background:var(--white)}.menu-toggle{display:none}
.hero{display:grid;grid-template-columns:minmax(0,1.8fr) minmax(0,1fr);gap:clamp(40px,4.15vw,66px);padding-top:38px;padding-bottom:38px;align-items:start}.conversation{background:var(--white);border:1px solid #d8d5cd;border-radius:var(--radius);padding:20px 32px 54px;min-height:712px;position:relative}.illustration-label{font-size:14px;color:#686970}.message{display:flex;align-items:center;gap:14px;font-size:20px;line-height:1.4}.message p{padding:22px 26px;border-radius:24px;background:var(--panel)}.avatar{width:44px;height:44px;display:flex;align-items:center;justify-content:center;background:#eeeeee;border-radius:50%;flex:none}.avatar .icon{width:28px;height:28px}.user-message{margin-top:40px;justify-content:flex-end}.user-message p{padding:22px 25px}.assistant-message{margin-top:28px}.assistant-message .avatar{background:#f7f7f7}.assistant-message p{background:#f5f5f5}.sample-ad{border-top:1px solid #ddd;margin-top:52px;padding-top:30px}.sponsored-label{font-size:14px;font-weight:600;color:#5c5c64;margin-bottom:12px}.ad-layout{display:grid;grid-template-columns:36% minmax(0,1fr);gap:32px;align-items:start}.luggage{border-radius:6px;aspect-ratio:1.58;object-fit:cover;object-position:center;width:100%}.ad-copy{padding-top:0}.ad-brand{font-size:16px;font-weight:600;color:#60616a;margin-bottom:18px}.ad-copy h2{font-size:clamp(23px,2.16vw,34px);letter-spacing:-.04em;line-height:1.15;margin-bottom:12px;white-space:nowrap}.ad-copy>p:not(.ad-brand){font-size:21px;line-height:1.35;color:#60616a}.text-link{display:inline-flex;align-items:center;gap:12px;padding:0;text-decoration:underline;text-underline-offset:4px;color:var(--action);font-size:20px}.demo-link{margin-top:16px;min-height:30px}.demo-explanation{padding-top:18px;font-size:14px;color:var(--muted)}.conversation-note{border-top:1px solid #ddd;margin-top:36px;padding-top:16px;font-size:15px;color:#686970}.bridge-arrow{position:absolute;right:-42px;bottom:112px;width:250px;height:90px;pointer-events:none;stroke:var(--ink);stroke-width:2.5;stroke-linecap:round;stroke-linejoin:round}.hero-offer h1{font-size:clamp(48px,6.35vw,104px);letter-spacing:-.04em;line-height:.98;margin-top:-6px}.hero-offer h1 span{display:block;white-space:nowrap}.hero-description{font-size:clamp(20px,1.77vw,28px);line-height:1.25;letter-spacing:-.025em;margin-top:28px}.hero-price{margin-top:30px}.hero-price strong{font-size:clamp(60px,5.1vw,82px);line-height:1;font-weight:800;letter-spacing:-.04em;font-variant-numeric:tabular-nums}.hero-price p{font-size:clamp(18px,1.46vw,23px);line-height:1.27;margin-top:8px;letter-spacing:-.02em}.hero-cta{margin-top:26px;width:100%;font-size:20px;min-height:64px}.instagram-handle{display:block;width:fit-content;font-size:17px;margin-top:6px;text-decoration:none}.instagram-handle:hover{text-decoration:underline}.eligibility{font-size:13px;color:var(--muted);margin-top:12px;line-height:1.5}
.discovery{padding-top:34px;position:relative}.discovery:before{content:"";position:absolute;top:0;left:var(--gutter);right:var(--gutter);height:1px;background:#aaa396}.discovery>h2{font-size:clamp(36px,4.6vw,74px);letter-spacing:-.035em}.discovery-intro{max-width:none;margin-top:16px;color:var(--muted);font-size:19px;line-height:1.5}.audience-story{display:grid;grid-template-columns:1.2fr 1fr;gap:9%;margin-top:78px}.audience-statement{font-size:clamp(30px,3.5vw,54px);line-height:1.15;letter-spacing:-.035em;font-weight:600}.audience-statement em{font-style:normal;color:var(--accent)}.audience-fact p+p{margin-top:20px}.source{display:inline-flex;align-items:center;gap:8px;font-size:14px;line-height:1.4;margin-top:24px}.source .icon{width:17px;height:17px}.mechanism{background:#eae4d8}.mechanism-grid{display:grid;grid-template-columns:1fr 1fr;gap:12%}.mechanism-grid>div>p{margin-top:24px;max-width:42ch}.mechanism-steps>div{display:flex;gap:23px;padding-block:26px;border-bottom:1px solid #c9c1b1}.mechanism-steps>div:first-child{padding-top:0}.mechanism-steps>div:last-child{padding-bottom:0;border-bottom:0}.step-number{font-size:18px;line-height:1.2;font-weight:600;color:var(--action);padding-top:2px;font-variant-numeric:tabular-nums}.mechanism-steps h3{font-size:23px;letter-spacing:-.02em;line-height:1.2}.mechanism-steps p{margin-top:12px;font-size:16px;color:var(--muted)}.section-heading{display:flex;align-items:flex-end;justify-content:space-between;gap:50px;margin-bottom:50px}.section-heading>p{font-size:17px;max-width:35ch;color:var(--muted)}.example-explorer{display:grid;grid-template-columns:1fr 1.9fr;gap:7%;border-block:1px solid var(--line);padding-block:35px}.example-selectors{display:flex;flex-direction:column;align-items:stretch}.example-tab{display:flex;align-items:center;justify-content:space-between;gap:12px;padding:21px 4px;font-size:24px;font-weight:600;border-bottom:1px solid var(--line);text-align:left;letter-spacing:-.025em}.example-tab:first-child{padding-top:8px}.example-tab[aria-selected="true"]{color:var(--action)}.example-tab .icon{opacity:0;transition:opacity .2s}.example-tab[aria-selected="true"] .icon,.example-tab:hover .icon{opacity:1}.example-panel{padding-bottom:25px}.example-panel+.example-panel{padding-top:40px;border-top:1px solid var(--line)}.has-js .example-panel{padding-bottom:0}.has-js .example-panel+.example-panel{padding-top:0;border:0}.example-question{font-size:clamp(27px,2.7vw,42px);line-height:1.22;font-weight:600;letter-spacing:-.03em;max-width:28ch}.example-response{margin-top:32px;display:grid;grid-template-columns:100px 1fr;gap:12px 22px}.example-response>span{font-size:13px;grid-row:1/4;color:var(--muted);padding-top:3px}.example-response h3{font-size:25px;line-height:1.2}.example-response p{font-size:16px;max-width:55ch;color:var(--muted)}.example-response .destination{font-size:13px;color:var(--ink);padding-top:10px}.example-panel.is-changing{animation:panel-in .3s cubic-bezier(.16,1,.3,1)}@keyframes panel-in{from{clip-path:inset(0 0 12% 0);opacity:.7}to{clip-path:inset(0);opacity:1}}.small-note{font-size:13px;color:var(--muted);margin-top:24px;max-width:80ch}.services{padding-top:0}.service-list{margin:0;border-top:1px solid var(--line)}.service-list>div{display:grid;grid-template-columns:1fr 1.2fr;gap:10%;padding-block:30px;border-bottom:1px solid var(--line)}.service-list dt{font-size:26px;font-weight:600;letter-spacing:-.025em;line-height:1.3}.service-list dd{margin:0;color:var(--muted);font-size:17px;max-width:65ch}.pricing{background:var(--ink);color:var(--paper)}.pricing-grid{display:grid;grid-template-columns:1.2fr 1fr;gap:12%}.pricing h2{font-size:clamp(38px,4.8vw,74px);max-width:11ch}.pricing-lead{font-size:clamp(25px,2.5vw,38px);line-height:1.2;letter-spacing:-.025em;margin-top:38px}.pricing-caption{color:#c0bcb2;font-size:16px;max-width:32ch;margin-top:30px}.price-amount{font-size:clamp(72px,8vw,120px);letter-spacing:-.04em;font-weight:800;line-height:.95;font-variant-numeric:tabular-nums}.price-amount span{font-size:17px;font-weight:400;letter-spacing:0;margin-left:12px;color:#c0bcb2}.price-details h3{font-size:27px;font-weight:600;line-height:1.25;margin-top:22px}.price-list{padding:0;list-style:none;margin:28px 0}.price-list li{display:flex;gap:12px;align-items:center;margin-top:12px;font-size:16px}.price-list .icon{color:#f0785e;width:18px;height:18px}.budget-note{font-size:15px;border-top:1px solid #53534b;padding-top:22px;color:#c0bcb2}.budget-note strong{color:var(--paper);font-weight:600}.price-details .button{width:100%;margin-top:30px}.price-footnote{font-size:12px;color:#c0bcb2;margin-top:15px}.faq{display:grid;grid-template-columns:1fr 1.4fr;gap:10%}.faq>div>p{font-size:16px;margin-top:25px;color:var(--muted)}.faq-list{border-top:1px solid var(--line)}.faq details{border-bottom:1px solid var(--line)}.faq summary{list-style:none;display:flex;align-items:center;justify-content:space-between;gap:30px;cursor:pointer;padding-block:25px;font-size:19px;font-weight:600;line-height:1.4}.faq summary::-webkit-details-marker{display:none}.faq summary .icon{width:20px;height:20px;transition:transform .2s}.faq details[open] summary .icon{transform:rotate(45deg)}.faq details>div{padding:0 45px 25px 0;font-size:16px;color:var(--muted)}.closing{border-top:1px solid var(--line);display:grid;grid-template-columns:1.5fr 1fr;gap:8%;align-items:center}.closing h2{font-size:clamp(45px,5.7vw,88px);letter-spacing:-.04em;line-height:1.02}.closing>div>p{max-width:36ch}.closing .button{margin-top:25px;width:100%;max-width:450px}.closing .closing-note{font-size:12px;color:var(--muted);margin-top:14px;max-width:52ch}.site-footer{padding-top:35px;padding-bottom:30px;border-top:1px solid var(--line)}.footer-top{display:flex;align-items:center;justify-content:space-between;gap:24px}.footer-top>a:not(.wordmark){display:flex;gap:14px;align-items:center;text-decoration:none;font-size:16px}.footer-bottom{display:flex;align-items:flex-start;gap:32px;margin-top:35px;font-size:12px;color:var(--muted)}.footer-bottom p{margin-right:auto}.footer-bottom a:last-child{display:flex;align-items:center;gap:8px}.footer-bottom .icon{width:15px;height:15px}.source-check{font-size:12px;color:var(--muted);margin-top:24px}.privacy-content{max-width:900px;padding-block:70px 100px}.privacy-content h1{font-size:clamp(44px,6vw,72px);margin-bottom:28px}.privacy-content h2{font-size:28px;margin-top:38px;margin-bottom:14px}.privacy-content p+p{margin-top:16px}.privacy-content .updated{font-size:14px;color:var(--muted)}
@media(min-width:1600px){.hero{gap:74px}.conversation{padding:28px 36px 50px;min-height:744px}.hero-offer h1{font-size:104px}.hero-description{max-width:29ch}.user-message{margin-top:45px}.sample-ad{margin-top:62px}}
@media(max-width:1250px) and (min-width:901px){.hero{gap:35px;grid-template-columns:1.6fr 1fr}.conversation{padding:24px;min-height:650px}.hero-offer h1{font-size:6vw}.message{font-size:16px;gap:10px}.message p{padding:18px}.avatar{width:35px;height:35px}.ad-layout{gap:20px}.ad-copy h2{font-size:23px;white-space:normal}.ad-copy>p:not(.ad-brand){font-size:17px}.ad-brand{font-size:13px;margin-bottom:12px}.text-link{font-size:16px}.hero-cta{font-size:16px;padding-inline:17px}.bridge-arrow{width:180px;bottom:80px}.desktop-nav{gap:25px;margin-right:30px}.hero-price{margin-top:24px}.hero-description{font-size:21px}.conversation-note{font-size:13px}}
@media(max-width:900px){.site-header{height:76px;gap:20px}.wordmark{font-size:30px}.brand-arrow{width:26px;height:26px}.desktop-nav{gap:20px;margin-right:0}.desktop-nav a{font-size:14px}.header-cta{font-size:14px;padding:10px 15px;min-height:44px}.hero{grid-template-columns:1fr;gap:35px;padding-top:34px;padding-bottom:36px}.hero-offer{grid-row:1;max-width:700px}.hero-offer h1{font-size:clamp(60px,9.5vw,86px);line-height:1}.hero-offer h1 span{white-space:normal}.hero-description{font-size:23px;max-width:38ch;margin-top:22px}.hero-price{margin-top:25px;display:flex;align-items:center;gap:25px}.hero-price strong{font-size:70px}.hero-price p{font-size:19px;margin-top:0}.hero-cta{max-width:520px;margin-top:24px}.conversation{min-height:0;padding:24px 30px 28px}.user-message{margin-top:30px}.assistant-message{margin-top:22px}.sample-ad{margin-top:35px;padding-top:24px}.conversation-note{margin-top:28px}.bridge-arrow{display:none}.ad-copy h2{font-size:30px}.ad-brand{margin-bottom:13px}.ad-copy>p:not(.ad-brand){font-size:19px}.discovery{padding-top:32px}.discovery-intro{font-size:16px}.audience-story{gap:7%;margin-top:45px}.audience-fact{font-size:16px}.mechanism-grid{gap:7%}.mechanism-steps h3{font-size:20px}.section-heading{gap:30px;margin-bottom:35px}.section-heading>p{font-size:15px;max-width:28ch}.example-explorer{grid-template-columns:1fr 1.8fr;gap:6%}.example-tab{font-size:19px}.example-response{grid-template-columns:1fr}.example-response>span{grid-row:auto}.example-response h3{font-size:23px}.service-list>div{gap:8%}.service-list dt{font-size:23px}.service-list dd{font-size:16px}.pricing-grid{gap:7%}.faq{gap:6%;grid-template-columns:1fr 1.35fr}.faq summary{font-size:17px;gap:15px}.closing{gap:6%}.closing .button{font-size:15px;padding-inline:18px}}
@media(max-width:600px){body{font-size:16px}.site-header{height:auto;min-height:76px;flex-wrap:wrap;padding-top:21px;padding-bottom:20px;gap:16px}.wordmark{font-size:28px}.brand-arrow{width:25px;height:25px}.header-cta{margin-left:auto;font-size:13px;min-height:40px;padding:8px 13px;gap:12px}.header-cta .icon{width:18px;height:18px}.desktop-nav{width:100%;justify-content:space-between;order:3}.has-js .desktop-nav{display:none}.has-js .header-cta{display:none}.menu-toggle:not([hidden]){display:flex;align-items:center;gap:9px;margin-left:auto;font-size:14px;min-height:40px}.menu-toggle[aria-expanded="true"] .icon{transform:rotate(45deg)}.mobile-nav{width:100%;display:flex;flex-direction:column;gap:4px;padding-top:14px}.mobile-nav a{padding:10px 0;text-decoration:none}.hero{padding-top:32px;gap:30px}.hero-offer h1{font-size:clamp(45px,12.3vw,70px);line-height:1.02;letter-spacing:-.04em}.hero-description{font-size:19px;line-height:1.4;margin-top:22px;max-width:32ch}.hero-price{gap:20px;margin-top:24px}.hero-price strong{font-size:61px}.hero-price p{font-size:15px;line-height:1.4}.hero-cta{font-size:16px;min-height:58px;padding:17px 19px;margin-top:23px;gap:10px}.hero-cta .icon{width:22px;height:22px}.instagram-handle{font-size:14px;margin-top:8px}.eligibility{font-size:12px;margin-top:12px}.conversation{padding:19px 16px 21px}.illustration-label{font-size:12px}.message{font-size:13px;gap:8px;line-height:1.45}.message p,.user-message p{padding:14px;border-radius:15px}.avatar{width:28px;height:28px}.avatar .icon{width:19px;height:19px}.user-message{margin-top:23px}.assistant-message{margin-top:18px;gap:8px}.assistant-message p{max-width:calc(100% - 36px)}.assistant-message br{display:none}.sample-ad{margin-top:28px;padding-top:18px}.sponsored-label{font-size:12px;margin-bottom:13px}.ad-layout{grid-template-columns:1fr;gap:17px}.luggage{aspect-ratio:1.8;max-height:230px;object-fit:cover}.ad-brand{font-size:12px;margin-bottom:9px}.ad-copy h2{font-size:25px;white-space:normal;line-height:1.2;margin-bottom:8px}.ad-copy>p:not(.ad-brand){font-size:15px;line-height:1.45}.desktop-break{display:none}.demo-link{font-size:15px;min-height:44px;margin-top:8px}.text-link .icon{width:20px;height:20px}.conversation-note{font-size:12px;line-height:1.5;margin-top:18px;padding-top:13px}.demo-explanation{font-size:12px;padding-top:8px}.discovery>h2{font-size:39px;line-height:1.06}.discovery-intro{font-size:15px;margin-top:18px}.audience-story{grid-template-columns:1fr;gap:26px;margin-top:38px}.audience-statement{font-size:32px}.audience-fact{font-size:16px}.source{font-size:12px;margin-top:20px}.mechanism-grid{grid-template-columns:1fr;gap:40px}.mechanism-grid>div>p{margin-top:20px}.mechanism-steps>div{padding-block:23px}.mechanism-steps h3{font-size:21px}.mechanism-steps p{font-size:15px}.mechanism-steps{margin-top:0}.section-heading{display:block;margin-bottom:30px}.section-heading>p{margin-top:23px;font-size:15px;max-width:40ch}.section-heading h2{font-size:36px}.section-heading br{display:none}.example-explorer{grid-template-columns:1fr;gap:28px;padding-top:0;padding-bottom:28px}.example-selectors{flex-direction:row;justify-content:space-between;gap:12px;border-bottom:1px solid var(--line)}.example-tab,.example-tab:first-child{font-size:13px;padding:17px 0;border-bottom:2px solid transparent;line-height:1.35;flex:1;text-align:left;display:block;letter-spacing:-.02em}.example-tab .icon{display:none}.example-tab[aria-selected="true"]{border-bottom-color:var(--action)}.example-question{font-size:29px;max-width:25ch}.example-response{margin-top:25px;gap:9px}.example-response>span{font-size:12px}.example-response h3{font-size:23px}.example-response p{font-size:15px}.small-note{font-size:12px;margin-top:20px}.service-list>div{grid-template-columns:1fr;gap:13px;padding-block:24px}.service-list dt{font-size:23px}.service-list dd{font-size:15px}.pricing-grid{grid-template-columns:1fr;gap:48px}.pricing h2{font-size:48px;max-width:12ch}.pricing-lead{font-size:29px;margin-top:25px}.pricing-caption{font-size:15px;margin-top:20px}.price-details{border-top:1px solid #53534b;padding-top:35px}.price-amount{font-size:96px}.price-details h3{font-size:24px}.price-list li{font-size:14px}.budget-note{font-size:14px}.price-details .button{font-size:16px}.faq{grid-template-columns:1fr;gap:35px}.faq>div>p{font-size:15px;margin-top:20px}.faq summary{font-size:17px;padding-block:22px}.faq details>div{font-size:15px;padding-right:22px}.closing{grid-template-columns:1fr;gap:28px}.closing h2{font-size:49px}.closing>div>p{font-size:16px}.closing .button{font-size:16px;min-height:58px;max-width:none}.footer-top{align-items:flex-start}.footer-top>a:not(.wordmark){font-size:12px;gap:5px}.footer-top .icon{width:18px;height:18px}.footer-bottom{flex-wrap:wrap;gap:20px;margin-top:25px}.footer-bottom p{width:100%;font-size:12px}.source-check{font-size:12px}.privacy-content{padding-block:45px 70px}.privacy-content h2{font-size:25px}.privacy-content p{font-size:16px}}
@media(prefers-reduced-motion:reduce){:root{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}}